Samsung's 2026 TV lineup is a game-changer, prioritizing OLED and a revolutionary 'Micro RGB' technology while seemingly sidelining 8K. But is this a strategic move or a sign of trouble?
The flagship S95H and S99H OLED TVs promise a stunning 35% brightness boost over their predecessors, potentially reaching an impressive 3,000 nits. This is a significant upgrade for HDR enthusiasts. But here's where it gets interesting: Samsung is also introducing QD-OLED models, ranging from 48 to 83 inches, with a 165Hz refresh rate—a gamer's dream!
Samsung is expanding its OLED offerings with the S90H and S85H series, catering to the growing demand. The S90H even boasts a matte, anti-glare coating, a feature borrowed from its high-end siblings. However, buyers should note that panel types may vary by size and region, a detail worth keeping an eye on.
The real star of the show is the 'Micro RGB' LCD range. These TVs use red, green, and blue LEDs directly in the backlight, claiming to achieve 100% BT.2020 color coverage. If true, this would be a massive enhancement for HDR, and with sizes up to 130 inches, Samsung is pushing the boundaries of LCD technology.
But what about 8K? Samsung seems to be taking a step back, offering just one 8K model in 2026—the QN990H. This, along with the absence of a direct successor to the QN90 mini-LED series, raises questions about Samsung's strategy in the LCD market, especially with the rise of competitive Chinese manufacturers.
The Frame range receives a subtle update, with most sizes losing the external One Connect box. The addition of a 98-inch model and the continuation of the Frame Pro as an edge-lit mini-LED TV are notable. Samsung's Tizen OS also gets an upgrade, bringing AI enhancements, Google Photos integration, and improved support for older TVs.
An exciting development is the introduction of Samsung's Art Store to select OLED models, suggesting the company's confidence in addressing burn-in issues.
With these exciting advancements, Samsung is setting the stage for a captivating TV experience. But will the reduced focus on 8K pay off? And what does this mean for the future of LCD technology? Share your thoughts in the comments!
